Filed Under: She wants you to smell like this; you want to smell like this. Win, win.
Overview: Gentlemen’s cologne that is masculine yet subtle, classic yet contemporary, and hits all the fragrance notes that a gentleman (or even a stylish simian) wants to hit: pepper, juniper, leather, and tobacco. Splash on the era of Prohibition, and see the ladies swoon
Appreciate: The inspiration behind the brand. Moonshine is the result of three educated guys--Colin, Charlie, and Matt--who towed the corporate lines, but longed to work for their own dream, rather than someone else’s. An excellent first-person chronicle of their entrepreneurial journey, together with practical advice on how to make the journey yourself, is available at the online magazine The Art of Manliness (linked below; worth the read)
Know: For the record, this Moonshine does not smell like grain alcohol. “Moonshine” is meant to evoke an era, not a scent, per se. The pepper and juniper are most pronounced to The Diego Files, but some report a hint of gin, or patchouli. We don’t know what patchouli is, but we’ll guess it smells like pepper and juniper. Whatever you call the scent, if you like it (and we predict you will), you'll be happy to learn that Moonshine is now available as bar soap, as well. See their website for details, and to find a retailer (a "still") of both products near you
Special Comments: Comes in a standard 3.4 oz bottle, which is wrapped in a miniature burlap sack and tucked into a miniature wood shipping crate, with a clever little sliding lid. The burlap smells like burlap and the crate smells like wood, adding to the brand’s nostalgic charm and affirming that you’ve connected with something a little bit southern, a little bit manly, and a little bit of yesteryear. There is no atomizer (sprayer), so you tump it upside down and splash, rather than press your finger and mist. Tumping and splashing is more manly than pressing and misting, you know, so you’ll appreciate what Colin, Charlie and Matt are achieving here