Filed Under: Coastal-inspired clothing that'll inspire you to get to the coast.
Overview: Functional, high quality, limited-run garments designed with the active surfer/paddler/angler in mind, by guys who actually surf, paddle, and angle, and apparently who have an eye or two for style
Appreciate: Their escape from the cliché. Howler Brothers founders Chase Heard and Andy Stepanian have managed something that is likely not as easy as it appears: creating sportsman clothes without the usual and predictable Orvis undertones. You won't find dancing prawns or embroidered hibiscus on the mainstay outfitter brands, like you'll be glad to find on the Howler Brothers snapshirts. Nor do the old, tired brands have anything quite like the endearing Rhino Chaser T-Shirt (shown above), or the Adam Stockton-designed Howler de los Muertos T. Their practical and quick-dry Bruja Boardshorts (shown, in Gulf Green) not only look great, but also feature novel elements like button fly's (with standard drawstring up top) and a 'firewall' flap pocket to keep drygoods dry. And for a unique rugby-goes-pipeline-surfing look, don't miss the Badge T-Shirt or Magic Mesh Polo; you'll want to surf with your shirt on
Know: The Diego Files is a gentlemen's guide, of course, but we'd regret it if we didn't point out that Howler Brothers makes some pretty stylish shirts for women (gentlewomen?) as well. If you're lucky enough to have a better half who likes to surf, paddle, or fish, make sure you browse the ladies' products on the Howler Brothers website. A favorite of The Diego Files is the Piña T-Shirt, which is a pineapple featuring a hidden Howler Brothers monkey face; we see you, monkey
Special Comments: The name 'Howler Brothers' is inspired by the Central and South American-dwelling Howler Monkey, which founders Heard and Stepanian fondly associate with memories of their surfing trips to Costa Rica. The Howler Monkey is a small, tree-dwelling monkey known for its disproportionately loud call. Sounding more like a moaning dinosaur than a screaming pre-teen at a boyband concert, the call of the Howler Monkey is among the loudest of any animal in the world, and is created by wind passing through the special amplifying hyoid bone in the monkey's throat. Thankfully, none of the Howler Brothers' clothing makes noise; but their corporate logo is of a Howler Monkey face, and they've incorporated it well within their designs. Our favorite placement is on the Howler Monkey belt buckle
Cost: $28 for the Rhino Chaser T-Shirt; $55 for the Bruja Boardshorts
See them: Here.