Filed Under: If you have no alma mater, order one with a big "C." For collegiate, classic, and cool.
Overview: Vintage sweaters embroidered with original, reclaimed university patches, custom made to your request by enterprising fashion designer Eric Renteria. The date of the original garment is sewn into each piece, so you'll know exactly what year of yesterday you're enjoying today
Appreciate: How Etiquette Vintage Design is redirecting well-deserved attention back to a fashion era that, regrettably, has become neglected by the underdressed, modern world. Eric Renteria's inspiration is the poise and innocence expressed by the garments of these bygone times, and his objective is to reintroduce that expression to today, in ways that coordinate--rather than conflict--with contemporary styles. Renteria's motto is to dress as if you'll be found dead in those clothes. That's not a morbid thought; on the contrary, it's very much alive
Know: Eric Renteria is an ambitious designer, and Etiquette Vintage Design is growing in its appreciation and reach. Fashion industry leaders have taken notice of Renteria's work, as have celebrity customers like Donald Glover. This popularity, combined with the fact that each piece is custom designed, means you should allow a little extra time for completion of a new order; 3 weeks or so is a reasonable expectation. In the grand scheme of it, waiting 3 weeks to return 60 years is but a pittance
Special Comments: Letterman sweaters by Etiquette Vintage Design are for ladies, too, so gentlemen looking for a novel gift idea, or for a way to neutralize her tattoos on the trip home to meet mom, will appreciate the help Etiquette can provide in creating a classy, classic look for any woman. And we're probably not the first to suggest that a clever couple somewhere should order a his-and-her set of sweaters, donned by the patches of their rival alma maters, to be instant stars at the game-watch. One more note about the ladies: Etiquette Vintage Design also makes great vintage-style kitchen aprons; if your little lady enjoys baking many muffins, an Etiquette apron might be a very well-received present (*warning: but if she hates baking, and has some sort of degree in women's studies, maybe skip the apron idea, and just get a sweater for yourself)
Cost: Custom sweater designs range from $250 to $300
See them: Here.